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KDD in the News

Welcome to all the latest events & happenings in the KDD world.

KDD and DHL Forge Strategic Alliance

KDD has announced a significant partnership with DHL, a leading global logistics company, to utilize the “DHL GoGreen Plus” solutions. This initiative marks KDD as the first Food & Beverage industrial company in Kuwait to join this global sustainability effort, reinforcing its leadership position within the sector. This partnership signifies a substantial leap in KDD’s unwavering commitment to enhancing sustainability and mitigating climate change impacts. Our vision is to achieve the smallest possible environmental footprint while addressing the biggest environmental challenges in the places where we operate. Our commitment to sustainable logistics is part of our broader strategy to address climate change and promote a low-carbon economy. By integrating sustainability into our business, culture, and operations, we aim to set a benchmark for the industry.

Watch the short video 🎞️ here

KDD Collaborates with KFAS and DDI

Dignitaries and leaders from multiple sectors were invited to a symposium featuring the science and collaboration behind a new no-added-sugar chocolate ice cream product developed by KDD. The event was hosted by Kuwait Foundation for the Advancement of Science (KFAS) at Dasman Diabetes Institute (DDI) on June 12, 2024, from 10 am to 2 pm. The results of a science and technology project initiated by KDD, funded by KFAS, and supported by DDI was presented. In a clinical trial conducted by DDI, the no-added-sugar ice cream showed significantly lowered blood glucose and insulin responses in patients with diabetes. At the event, samples of the new ice creams optimized for positive metabolic health and nutrition were shared with the audience. The 3 flavours of chocolate, strawberry and vanilla were an instant hit and the audience immediately took to social media with the news. The event was covered by all major newspapers in Kuwait, as consumers wait for the commercial launch of the ice creams by the end of June 2024.

Watch the short video 🎞️ here

KDD at Saudi Food 2024

KDD participated at the Saudi Food Show with a custom built booth, showcasing all its current products and soon to be launched products in the Saudi market. The Saudi Food Show, the Kingdom’s leading event for food and beverage sourcing, took place from 21st to 23rd  May 2024, in Riyadh. This platform brings together a diverse group of exhibitors, thought leaders, strategic partners & innovative brands. KDD showcased its range of no added sugar juices and nectars, flavoured milks, plain milks, tomato paste, qishta and ice creams. New products such as Pink sauce, Mushroom sauce, Tomato Puree and Premium Chocolate milk were also showcased during the exhibition. Watch the video 🎞️ here to get an immersive experience into the event.

KDD & Gen Z

While KDD resonates with multiple age groups, we wanted to showcase the behaviours and the thinking of Gen Z consumers. These are consumers between the ages of 12 and 27 with their own needs and motivations. One concept that resonates with them is FOMO or Fear of missing out. We created a video that highlights this aspect of their lives, ready to try the newest trend and not miss out on anything the day has to offer. We also wanted to explain that sometimes it’s allright to miss out, since life’s moments are best enjoyed when you are in the company of people that matter. This is referred to as JOMO or the Joy of missing out. The video was launched during Ramadan which is also a time of reflection and purpose. Watch the video 🎞️ here for the enjoyable transition in the behaviour of this consumer group.

KDD at Blajat with exclusive delights!

Visit the KDD kiosk at Blajat on Gulf Road, operational from September 2023 to March 2024. Tantalize your taste buds with refreshing iced coffees, mango slushies and many more. An exclusive limited edition product that you don’t want to miss is soft ice cream, drizzled with rich nougat sauce & topped with biscuits. Alternate toppings such as caramel sauce & rainbow sprinkles will surely elevate your experience. In anticipation of winter, our menu will also adapt to bring you hot chocolate, hot coffee with whipping cream and more. See you there.

KDD at Winter Wonderland

KDD participated with a booth at Winter Wonderland over a four month period between December 2022 and March 2023. It was a highly anticipated event that saw tickets being sold out every week. KDD’s hot chocolate created the most positive impact with it’s iconic striped cup. Long lines outside the booth were a daily feature, with everyone wanting to take a selfie and enjoy a hot cup of chocolate milk in the cold weather.  Other products that were being served were hot caffe latte, hot karak tea, soft ice cream and other favourite KDD products.

Together for Women's Sports

The Women Committee Sports Day is an annual event organized by the women’s sports committee. The event helps raise awareness of the multitude of sports options for women and girls in the country. It also serves to bridge the communication gap between sports federations and the community. A collaborative event that brings members from all federations to help put together an all-inclusive sports day for girls and women. As part of the international women’s day celebrations, KDD was proud to participate in this event through sampling and sponsorship. The event saw close to 600 attendees, including participants and well wishers on Saturday 12th March 2022, at Jaber Al Ahmad, Kuwait Olympic Committee Headquarters.

The event was organized by the Women Sports Committee, part of the Kuwait Olympic Committee.

KDD at the Dubai Expo

KDD was invited by the Public Authority of Industry to participate at the Dubai Expo. The event was a huge success with high levels of engagement from visitors and pavilion delegates. KDD sampled no added sugar products and showcased its nutritional philosophy at the event. KDD’s activities went viral on social media which helped increase the footfall to the booth. A lot of school children visited the KDD booth and were happy to receive goody bags of Fortified Milks and no added sugar juices.

The event continued for a week from 23rd March to 30th March 2022 at the Kuwait Pavilion at the Expo facility in Dubai.

KDD at Bait-Al-Arab

The Arabian horse is part of the Arab world’s history and tradition. In Kuwait, the objective is to preserve the breed and to further its importance worldwide. During the last forty years, the Kuwait Arabian Horse Center has taken a keen interest in breeding pure bred Arabian horses. The center was renamed as Bait-Al-Arab.

KDD is proud to be associated with Bait Al Arab – part of a great heritage. The KDD sponsored event comprised 2 phases. The first between 2nd and 5th Feb 2022. The second between 17th and 19th Feb 2022. KDD participated through sponsorship, sales and sampling at the venue. The event was a grand success showcasing Arabian purebreds, with participation among patrons and enthusiasts alike.

KDD at the Duathlon for Kids

The Duathlon is a two-disciplined multisport event that involves running and cycling with run-bike-run combinations. It comprises three parts, a run, cycling, and a final run. The event was organized by the Kuwait Triathlon Club, the official governing body of the Triathlon in Kuwait. The newly formed club plays an important role in building Olympic triathlon champions.

The event on 5th March 2022 at the Mishref Oasis was a great success, with close to 600 attendees. KDD participated through sponsorship and sampling at the venue.

KDD at the World Economic Forum

KDD participated in Shaping a New Future of Nutrition, organized by the WEF on 16 March 2022. The World Economic Forum Food Systems Initiative galvanizes multi-sectoral leadership to support collective regional and country-led action, and advancing global insight and policy, to accelerate food systems transformations to meet the needs of people and planet.

KDD used this opportunity to showcase its new nutrition philosophy – the metabolic matrix – that guides reformulation and innovation efforts. The idea is to rally the food and beverage industry behind this philosophy. Read here what our Chairman and CEO has to say on societal resilience in the region.

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